Core Statement

Paradise Palms is a brand dedicated to bringing the beauty of nature into homes and living spaces through high-quality, luxury plants, specializing in oversized palms and hard to find tropicals. Founded with a passion for tropical greenery, the company offers a curated selection of sustainable, ethically sourced plants. In addition to plants, Paradise Palms provides expert care guides and stylish accessories, fostering a community for plant enthusiasts. Their mission is to help people create vibrant, nature-inspired sanctuaries in any environment.

Branding Story 

Paradise Palms began its journey with a mission to make palm ownership a joyful and seamless experience. They envisioned a brand that would help people transform their homes, offices, and living spaces into vibrant sanctuaries with cold hardy palms built for the balmy Pacific NorthWest environment. 

The aesthetic of Paradise Palms had to be a harmonious blend of tropical luxury and modern minimalism evoking a sense of calm and tranquility while focusing on natural beauty and organic elements. Earthy tones, like lush greens, soft whites, and warm neutrals, dominate the colour palette, reflecting the essence of tropical environments.

 Clean, uncluttered layouts and simple typography enhance the overall user experience, drawing attention to the plants and creating the sense of an open space. The design invites visitors to imagine how these lush, exotic plants could transform their spaces into serene, tropical oases. The overall aesthetic of the brand is to be a fresh, modern, tropicals-centric focus, and blending elegance with accessibility.